Discussing the role and impact of data analytics in different business sectors, Unilever Philippines and University of San Carlos – Cebu partnered together for the Annual Business Administration Conference held last January 27, 2023, at the IC3 Convention Hall. In line with the event, each student participant who signed-up received 350 U-COINs. U-COIN is Unilever Philippines’ digital rewards program wherein users can gain points for participating in various activities and interactions with Unilever brands, which then in turn may be exchanged into shopping vouchers, e-wallet credits, dining gift certificates, mobile load & data, and more.